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ABELONE WILHEMSEN
Danish fashion designer based in Antwerp, specializing in sustainable, slow fashion and premium, seasonless apparel.
Client
ABELONE WILHELMSEN
Role
Branding & email marketing, web design consultancy
Duration
2025 - Present
Challenge
Abelone is amazing at making clothes, but had a hard time communicating consistently and effectively with her (potential) audience.
Together with Abelone we figured out what would work best for her brand.
This resulted in a revamped communication style and brand guide, a monthly email newsletter and frequent social media posts, boosting sales.
Just like Abelone, the fashion industry is both timeless and perpetually evolving, which makes copywriting and digital design for it an exciting challenge.
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